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There were plenty of those when he first made a splash in the Octagon almost seven years ago as a brash young Irishman, and the numbers would only increase when he secured himself a bout with then pound-for-pound featherweight kingpin Jose Aldo in one of the most meteoric rises we have ever seen in combat sports. What happened on that night needs no introduction, as possibly the most famous 13 seconds in the sport's history. People laughed when he mentioned the idea of holding two titles at the same time too. But still, written off, ridiculed and doubted, no one was buying it when Conor McGregor first mentioned a super fight with Floyd Mayweather. As the trend would go, dreams would turn to reality - and while he may not have got his hand raised in the second biggest selling fight of all time, Conor proved those sceptics wrong.
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The calendar year of 2019 saw McGregor make the headlines for all the wrong reasons. The once soaring legend of The Notorious was now in a vicious tailspin. Accusations, court cases, footage of him punching an elderly man in a pub to name a few had many questioning whether this was the beginning of a devastating fall from grace - the chances of him recapturing the magic from his legendary debut run in the UFC were slimming by the days.
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There was no trash talk, no disrespectful antics, just a calm man who quietly knew just what was at stake at UFC 246. Aware of the challenge that faced him, Conor underwent what most of his inner circle have described as one of the best training camps of his career - and how it showed on January 18th at the T-Mobile Arena in Las Vegas.
The Notorious marched forward with intent to land his patented left hand on Cowboy, and although the American evaded that power shot, he walked into a knee and then a cluster of thumping shoulder strikes in the clinch leaving him walking wounded for a blood-smelling McGregor to pounce on. A head-kick and some hammer fists later, and that was all she wrote: 40 seconds to send a statement. Surprise surprise, the king is back.
It was the first time McGregor's hand was raised in victory in more than 3 years. But what followed was all too familiar - he's still the biggest star in MMA. It took two thirds of a minute for him to dispatch the man with the most wins in UFC history, and open up a extra-large can of worms: The Notorious is back in the driver's seat.
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Not to mention that Khabib Nurmagomedov's highly-anticipated lightweight title defence against Tony Ferguson is scheduled for April. After four cancellations, if this fight finally goes down it will provide plenty of clarity at 155 - and it may open up a window for Conor to seek revenge. He may not have said it but that Khabib rematch will be a burning desire for him. There's still another worthy contender who wants, and arguably deserves a piece: Justin Gaethje handed Cerrone a knockout loss before he fought McGregor and was clamouring to be his return fight to no avail.
The agenda is as busy as its ever been for Conor but that's just how it always tends to be - chasing history with a quickly changing landscape is always going to throw up plenty of foes. Who he does face next is perhaps more McGregor's choice than the UFC's preference, but after those electric 40 seconds, the world's eyes will really be tuned in now - Conor's proved his point, and now he can add to the legacy that was already legendary before he stepped into a professional boxing ring. We may be about to see The Notorious like we've never seen before.